The perfect whole grain to keep you and your family healthy. This variety of rice goes through the least amount of processing and maintains its beautiful natural nutrition because of it. This is recommended for people that eat whole grains and are diet/health concious and want to include more magnesium, phosphorus, selenium and other minerals in their diet. Due to more outer layers involved, it takes more time to cook and has its own distinct taste. Going on a healthy diet plan? Choose brown rice.